I [Jamie] love words. I also love the forms words come in - beautiful music, for example, or a beautiful book. Further, I love the history, the context, of a book. I chose the name Artefact because it creates an image of both antiquity and beauty, an object special in its own right. That is what I would like to achieve with Artefact - the creation of objects which not only say something, but which are also beautiful in themselves.
Another benefit of the word artefact is that it doesn't specify what sort of object it refers to - it might be a book, but equally it might be a poster or a CD or (by something of a stretch) a website.